The Importance of Puppy School

Behaviour, Dogs, Family

New Puppy?

Find out why Puppy School should be high on your list of things to do with your new family member.

Puppy school provides a safe space to allow structured socialisation for puppies with other pups their age, with new people and ideally within a veterinary environment.

Puppies that attend puppy school are still within the critical socialisation phase of development. This developmental period lasts between 3-14 weeks of age and is so important because this is when the rate of new neural connections within the brain are forming at an extremely fast rate. Interactions and experiences in this period will set pups up for how they tolerate the world around them for the rest of their life.

Pups that either have no new experiences or pups that have negative experiences in this sensitive time, can remain wary and fearful of new people, pets, places and situations for the rest of their life. In comparison, a well socialised pup that has had positive experiences in this time and has felt safe during exposure to new experiences, can be set up to be more comfortable and tolerant of new experiences, people and pets for the rest of their life.

Puppy school not only sets up a positive environment for the pups to have new social experiences, but trained staff can also monitor to ensure all pups stay within a positive emotional state during socialisation and tailor classes to ensure all pups have interactions that are appropriate for the individuals.

Positive interactions with many different types of dogs during this socialisation period can ensure pups can develop critical social skills such as how to read and appropriately respond to other dog’s body language as well as how to play safely.

Puppy school at a Fur Life Vet Clinic* provides benefits other than just positive inter-puppy socialisation, it will also:

  • Set up a foundation for your pup to have positive experiences within the veterinary clinic environment, assisting them to remain calm and even enjoy their future veterinary visits throughout their life.
  • Teach new pet parents about a range of husbandry and pet health advice
  • Most importantly, teach pet parents how to read the body language of their own pups and ensure they have the tools to continue positive socialisation for their pup outside of puppy class and how to look after their emotional and mental health as pups and as adult dogs.
  • A number of behavioural problems can be prevented by proper socialisation of puppies, by Pet Parents being aware of their dog’s emotional state, providing enrichment (which puppy school will introduce) and by early detection and intervention, which puppy school staff may detect early signs of and be able to provide advice or set up a discussion with your vet.

*Not all Fur Life Vet clinics offer Puppy School Classes. Please check with your local Fur Life Vet clinic or refer to the list of our clinics that provide Puppy School below.

Fur Life Vet Clinics offering Puppy School Classes
  • Cox Street Vets Hamilton
  • Devoted Vets Warragul
  • Echuca Moama Vets
  • Finley Vet Clinic
  • Gympie Veterinary Services
  • Kyabram Vet Clinic
  • ScottsdaleVeterinary Services
  • SmithtonVeterinary Service
  • Warrnambool Veterinary

How to enter

Simply share a photo on your Facebook page of your dog rugged up for winter or enjoying the winter sunshine and use the hashtag relevant to your state.

What you can win

There will be three prizes in total – one for QLD entrants and two prizes for entrants from VIC, NSW and TAS combined prize. Each prize includes a winter pet pack to the value of $100.

Click on your state to reveal the hashtag you need to use to enter!

QLD Residents

Share a photo of your dog enjoying the winter sunshine or snoozing in their favourite winter clothes and tag #furlifevetQLD

VIC Residents

Share a photo of your dog rugged up for winter or snoozing warm inside in their favourite winter clothes and tag #furlifevetVIC

NSW Residents

Share a photo of your dog rugged up for winter or snoozing warm inside in their favourite winter clothes and tag #furlifevetNSW

TAS Residents

Share a photo of your dog rugged up for winter or snoozing warm inside in their favourite winter clothes and tag #furlifevetTAS

Terms & Conditions

Information on how to enter and prizes form part of these conditions. By participating, entrants agree to be bound by these conditions. Entries must comply with these conditions to be valid.

Entry is open to Australian residents that meet the competition requirements outlined below during the Competition period 1 June 2022 – 31 August 2022. Employees and their immediate families of the Promoter and its agencies associated with this competition are ineligible to enter.

To enter, each entrant must, during the Entry Period, upload a photo of their pet rugged up for winter or snoozing warm inside in their favourite winter clothes to social media (on their personal profile) and use the hashtag corresponding to the state they are in (e.g. #furlifevetVIC, #furlifevetNSW, #furlifevetQLD, #furlifevetTAS).

Winner of the competition will be determined by:

  1. Appropriate photo uploaded (photo of their pet rugged up for winter or snoozing warm inside in their favourite winter clothes to social media (on their personal profile)
  2. Relevant hashtag used (state residing in: #furlifevetVIC, #furlifevetNSW, #furlifevetQLD, #furlifevetTAS)
  3. Number of likes (photo with highest number of likes at end of competition period with all other criteria completed will win)

The competition will close for entries Wednesday, 31 August 2022 at 12:00pm [AEST]. Failure to meet any of the competition requirements will deem entry invalid and will not be eligible to win.

There will be three prizes in total – one for QLD entrants and two prizes for entrants from VIC, NSW and TAS combined.


Competition requirements:

Entrants must be a current client of a participating Apiam/Fur Life Vet clinic.

Entries must be received by the Promoter during the Entry Period. Entries received after 12:00pm [AEST] 31 August 2022 not be accepted.

The competition commences at 00:01 [AEST] on 01/06/2022 and closes at 12:00 [AEDT] 31/08/2022.

Queensland prize includes a pet pack to the value of $100.00.

Victorian, New South Wales, and Tasmanian prize includes two separate pet packs to the value of $100.00.

All taxes (excluding GST) which may be payable as a consequence of receiving a prize are the sole responsibility of the winner.

The Prize is not transferable and is not redeemable for cash.

The Promoter assumes no responsibility for any failure to receive an entry or for inaccurate information or for any loss, damage or injury as a result of technical or telecommunications problems, including security breaches. If such problems arise, then the Promoter may modify, cancel, terminate or suspend the competition.

If the prize becomes unavailable for reasons beyond the Promoter’s control, the Promoter may substitute a prize of equal or greater value.

The winner will be notified by email on or by 10/09/2022.

Entrants consent to the Promoter using their name, images submitted, pets name, comment, and/or voice in the event that they are a winner in any media for an unlimited period of time without remuneration for the purpose of promoting this competition (including any outcome), as well as any other communications outside of this competition, and/or promoting any products manufactured, distributed and/or supplied by the Promoter. If you are not willing for these uses or disclosures to occur you cannot participate in the competition.

Further, entrants agree that the Promoter has an unrestricted, irrevocable, transferable, divisible right and licence to use and modify their entry for the purposes of the Promoter’s business including for promotional purposes without the payment of any further fee or compensation.

If requested by the Promoter, the entrant agrees to sign any further documentation required by the Promoter to give effect to this arrangement. To the extent permitted by law, entrants unconditionally and irrevocably consent to any act or omission that would otherwise infringe any moral rights in their entry. Entries remain the property of the Promoter. Details from entries will be collected and used for the purposes of conducting this competition (which may include disclosure to third parties for the purpose of processing and conducting the competition) and for promotional purposes surrounding this competition. By entering this competition entrants consent to the use of their information as described and agree that the Promoter may use this information, or disclose it to other organisations that may use it, in any media for future promotional purposes without any further reference or payment to the entrant.

By entering this competition, entrants consent for the Promoter to use entrant’s name, email address, phone number which entrants submitted to enter for the purposes of administering and operating the competition. Entry is conditional on the Promoter acquiring the aforementioned information. All personal information collected by the Promoter will be handled by the Promoter in accordance with the Promoter’s privacy policy (PRIVACY) Entrants have the right to access their personal information, request correction of any errors and/or obtain a copy of the Promoter’s privacy policy by contacting getvetchecked@furlifevet.com.au.

The Promoter is Apiam Animal Health Pty Limited (ACN: 604 961 024) at 27-33 Piper Lane East Bendigo, 3550, Victoria, Australia.

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